Indianapolis, IN. The American Basketball Association (ABA) today announced that it has signed a Memorandum of Understanding (MOU) with FUBU Television Network, Inc. (FUBU-TV) to broadcast its games for the 2016-2017 50th Anniversary Season that begins in November. “We are very excited to be a part of FUBU-TV’s unique, creative multi-cultural system,” stated ABA co-founder Joe Newman. “FUBU-TV is the perfect television network for the ABA.”
FUBU Television is the provider of media and entertainment for multi-cultural consumers globally. “Our brands reflect a range of experiences and connect with fans of hip hop, gospel, jazz, comedy, drama, news, lifestyle, sports with a pro-social agenda,” stated J. Alexander Martin, CEO of FUBU-TV. “We stay connected to our diverse audience through our television networks, video on demand, mobile and home entertainment. The ABA and its exciting brand of basketball combined with its outstanding diversity is exactly what we were looking for, a great partner.”
FUBU-TV reaches over 250 million homes and provides contemporary entertainment that speaks to the youth and adults from an authentic, unapologetic viewpoint. FUBU Television serves a broad and diverse audience with inspiring content that seeks to make a difference in the communities.
Harold Whaley, ABA VP of Special Projects, will oversee the FUBU-TV program with the ABA. “One of our goals will be to add music to the overall game experience which will make the ABA games one of the most interesting and exciting sports events on the air,” added Whaley. “I’ll be working also with Tjuan “Benefactor” Washington, ABA VP of Media & Entertainment, to add a lot of great musical entertainment to our presentations. Plus we are going to help develop young sportscaster talent by using college students majoring in broadcasting as our play-by-play announcers and color commentators. Remember, Bob Costas, NBC Sports, started the same way with the Spirits of St. Louis in the original ABA.”
The ABA is the largest professional sports league in the US with over 100 teams anticipated to begin play in November. It is also the most diversified professional sports league ever with 75% of its owners being African-America, Hispanic, Asian, women, Native Americans and disabled.
FUBU-TV can be seen on Xfinity Comcast, Verizon FIOS, Dish Network, Frontier Communications, Apple TV, IOS, Android and the Web.
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